Bourget Law

(715)-835-5232
1119 Regis Court
P.O. Box 81
Eau Claire, WI 54702-0081

  • Home
  • Our Gems
    • Anthony J. Bourget
    • IntellectualGems
  • Areas of Practice
    • Patents
    • Trademarks
    • Copyrights
    • Trade Secrets
    • Intellectual Property
    • eCommerce
  • Your Gems
  • Resources
  • News
  • Client Portal
  • Contact Us

Bourget Meets With INTA President

June 10, 2011 By Tina

Tony Bourget met with INTA President, Gerhard Bauer, May 15, the opening day of the INTA Conference in San Francisco.  Mr. Bauer heads a team of 13 people (12 in Germany and 1 in China) at Daimler AG and Rolls-Royce Group who manage a portfolio of approximately 36,000 trademarks worldwide.  In addition to talking about his experience crashing expensive cars, Mr. Bauer talked about the importance of trademarks in today’s marketplace:  “[Trademarks] fulfill a role for consumers as well as for the brand owner.  If something is going on with a trademark it’s very visible.”  Working with trademarks means trying to understand what appeals to consumers, and how they interact with brands.

Filed Under: Firm News, Recent Updates

Copyright © 2021 · Legal Disclaimer